Concentrated juice Carrot wholesale Vegetable puree Carrot wholesale

Carrot: A Dutch Masterpiece and the "Queen of Carotene"

• Etymology of the name: The English word carrot comes from the French carotte, which goes back to the Latin carota. The Latin scientific name Daucus carota gave its name to the vegetable's main active substance — carotene.
• Purple past and Dutch triumph: Until the 17th century, carrots were purple, white, or yellow. The familiar orange variety was bred by Dutch breeders in honor of the royal House of Orange-Nassau. It turned out to be so much sweeter that it pushed its predecessors off the world market.
• Botanical kinship: Carrot belongs to the Apiaceae (umbellifer) family. Its closest relatives are celery, parsnip, coriander, dill, and caraway. In the second year of its life, the plant blooms with a huge white umbel.
• World War II military legend: During the war, the British spread a rumor that their pilots could see in the dark thanks to a carrot diet. It was disinformation to hide the use of secret radars, but the legend caused a global "carrot boom".
• Carotene biochemistry: Carrot is the champion in beta-carotene content. It is absorbed 5 times more efficiently if the product has undergone light heat treatment or is consumed with fats. This makes carrot puree biologically more valuable than the fresh root vegetable.
• Global geography and harvest: We ensure supplies of fresh puree during the harvest period in Italy, the Netherlands and Russia (September – November). The use of local raw material guarantees maximum vitamin concentration and native sweetness.
• Wild carrot and the "bird's nest" (Rare fact): After ripening, wild carrot umbels curl inward, becoming like miniature bird's nests. At the center of the inflorescence there is often a single dark purple flower to attract pollinators.
• History of the product: Industrial puree production began in the 1940s. The main challenge was developing the deaeration process (air removal), since carotene is instantly destroyed upon contact with oxygen.