Published: 18.08.2026
Chapter 1. A Thermometer Is Not a Heater
The difference between active (pH), titratable acidity, and buffer capacity.
Chapter 2. Organic Acids: Each Has Its Own Character
Sharp citric, mild malic, and powerful phosphoric acids.
Chapter 3. The Boundary Between Life and Death: The Value of 4,6
The most important number in the food industry and the risk of botulism.
Chapter 4. The Invisible Enemy: A Bacterium Nothing Can Stop
Getting to know Alicyclobacillus (AAT) — a heat-resistant bacterium.
Chapter 5. The Chemical Paradox: When Acid Is Its Own Enemy
Why vitamin C and color break down faster in an overly acidic environment.
Chapter 6. The Aluminum Can Versus the Acid
Pitting corrosion and modern protective coatings.
Chapter 7. Why Orange Juice Is More "Stubborn" Than Apple Juice
The secrets of buffer capacity, potassium, and pectins.
Chapter 8. Six Myths About the Acidity of Beverages
Debunking the main misconceptions about taste and health.
Let's take a simple riddle. Both orange and apple juices show the same value on a pH meter — 3,5. Equally acidic? Equally safe? Equally stable in storage?
No, no, and no.
pH is just a thermometer reading. It records how aggressive the environment is right now. But it says nothing about how it will behave in a month or when it meets hard water at the bottler's plant.
Food chemistry has not one but three concepts of acidity — and the confusion between them costs the beverage industry millions of dollars in losses every year.
pH is the thermometer reading in the room. Titratable acidity is the amount of heat stored in the radiators. And buffer capacity is the quality of the wall insulation. Two rooms with the same temperature but different insulation behave completely differently when frost hits outside the window. It is the same with juices.
Juice acidity is not an abstract number but a living chemical orchestra. Different acids dominate in different juices, and each has its own temperament.
Citric acid is the star of citrus fruits, pineapples, and most berries. It strikes sharply, brightly, and briefly. That "explosion" of freshness you feel in the first second after a sip of orange juice is its doing. Besides taste, it captures copper and iron ions, which catalyze the oxidation of vitamins. Citric acid also works as a built-in antioxidant shield.
Malic acid is the ruler of apples, pears, and stone fruits. Its character is softer and deeper: the acidity builds more slowly but lingers in the mouth longer, stimulates salivation, and enhances the perception of fruit aromas. That is why apple juice tastes more "rounded".
Phosphoric acid is almost the only inorganic one on this list. It is not found in natural fruit. But it is the main acidulant in cola drinks. Phosphoric acid brings the pH of cola down to about 2,4 — a level at which any microbiological risks simply disappear. But other problems appear instead.
Acids show a striking gap between chemical strength and taste perception. Lactic acid is about ten times "stronger" than acetic acid in terms of pH. But the nose and tongue notice acetic acid already at a negligible concentration, while lactic acid is noticed only at a dose five times higher.
In the regulatory universe of beverages there is one almost mystical number — pH 4,6. It is the sanitary Rubicon prescribed in FDA regulations and the Codex Alimentarius. Below the 4,6 mark, spores of Clostridium botulinum do not germinate. Botulinum neurotoxin is one of the deadliest biological agents on the planet. Even in the anaerobic environment of a sealed can, at a pH below this line the bacterium cannot launch its deadly cycle.
This number has a concrete history. In 1971, the New York banker Samuel Cochrane ate a portion of canned vichyssoise soup made by Bon Vivant — and died a few hours later. His wife was paralyzed. An FDA investigation showed that about 7% of the cans from that batch were contaminated with botulism: the soup's acidity proved insufficient for safe pasteurization. The scandal shut the company down, shook the entire canning industry — and permanently enshrined the pH 4,6 rule in federal legislation.
This is why all beverages in the industry are divided into three camps:
Explore our range of concentrated juices and purees right now.
In the early 2000s, several American producers were hit by a wave of complaints. The juice smelled like a pharmacy or a band-aid — but the cans looked perfect: no swelling, no visible defects. That is how the juice industry got a mass introduction to Alicyclobacillus acidoterrestris (AAT).
It is a thermoacidophilic spore-forming microorganism. By origin it is a resident of hot volcanic springs and acidic soils of Japan. It got into orange juice by accident: through the raw material, contaminated soil on the fruit. The bacterium took root because it found the ideal environment: pH 3,5–4,0 and a temperature of 40–45°C.
The secret of its tenacity lies in the unusual architecture of its cell membrane. It contains special fatty acids that stay tightly packed at high temperatures, turning the cell into a thermos. AAT spores easily survive standard pasteurization. Even worse is the way they spoil the product. AAT does not produce gas. The can does not swell. Inside, the bacterium methodically converts the juice components into guaiacol — a substance with the smell of a medical antiseptic. The detection threshold for guaiacol is 2 parts per billion. The industry is learning to live with this neighbor: it passes an electric current through the juice, treats it with ultrasound, and adds nisin.
Low pH is a reliable shield against pathogens. But for the product itself it can be a catalyst for destruction.
In an ultra-acidic environment, hydrogen ions on their own destroy the vitamin C molecule. Lowering the pH from 3,8 to 1,5 accelerates this breakdown exponentially. Furfural is the dark compound that literally turns the juice brown.
For red and blue juices, however, the situation is a mirror image. The anthocyanin pigments are extremely sensitive to acidity. In an acidic environment, below pH 3,0, the molecule is stable and gives a rich red color. Let the pH rise to 4,0–5,0 — and the pigment literally loses its color.
Acidic juice attacks the metal from several sides at once. Organic acids chemically dissolve the protective oxide film. Chlorides from the water seep into micropores and trigger pitting corrosion. First microscopic ulcers appear, then the acid eats through the can wall (only 100 microns thick) in 2-3 weeks.
Here it is worth dispelling a stubborn fear: aluminum from the packaging does not cause Alzheimer's disease. The current scientific consensus confirms that the amount of migrating metal is negligible. But the fear accelerated the transition to a new generation of BPA-free (bisphenol A) coatings.
Use our calculator to precisely calculate the dilution ratios for bringing concentrate to the desired Brix.
In juice production, the key parameter is the Brix/Acid Ratio index — the ratio of sugars to acidity. Sugars suppress the perception of acid at the receptor level. For orange juice in Europe, the optimal balance is 13–15 parts of sugar to 1 part of acid.
* According to AIJN standards (the European Fruit Juice Association), the 13–15 range is considered the golden standard for high-quality orange juice.
The answer lies in buffer capacity. Orange juice is rich in potassium and organic pectin salts. These components act as a powerful chemical buffer shield: they can physically "bind" and neutralize added hydrogen ions, preventing the pH value from fluctuating sharply. Apple juice has lower mineralization and pectin content, so its "shield" is much weaker. To shift its pH, noticeably more acid is needed than for apple juice.
Contact our specialists to select the optimal raw materials and get technical support.
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This article is not intended for detailed study. It only attempts to describe some technological terms, rules, and common mistakes. And of course, it shows the role and importance of the Technologist in production — a specialist able to take into account all the specifics of the equipment, raw materials, and the final product to ensure compliance with the law, economics, and the taste of the market. Our low bow to the professional Technologists.
A hydrogen ion exponent quantitatively expressing the concentration of free hydrogen ions in a solution. It is calculated as the negative decimal logarithm of the hydrogen ion concentration.
The total concentration of free and bound organic acids in juice, determined by titrating the solution with alkali. It directly determines the taste perception of sourness.
The ability of a chemical or biological system to resist changes in pH when acids or alkalis are added to it, or during ordinary dilution with water.
A technological process of removing oxygen dissolved in a liquid under vacuum. Prevents unwanted oxidation of vitamins and darkening of juice during storage.
A specific spore-forming bacterium able to survive pasteurization and grow in the highly acidic environment of juices, causing their spoilage with the release of guaiacol.
A volatile phenolic compound with a sharp medicinal smell (of a band-aid or phenol), formed as a result of the activity of Alicyclobacillus bacteria in spoiled juices.